ABOUT US

A family committed to the next generation.

We believe young people thrive when they have three things: an education that opens doors, support for their mind and wellbeing, and a mentor who believes in them.

OUR STORY

Why we started the Soyah Foundation

The Soyah Foundation grew out of conversations around our family table. Between us, we have built businesses, taught in classrooms, and studied how young people learn, cope, and grow. Again and again, we saw the same thing: the right guidance at the right moment can change the direction of a young life.

Too many young people never get that moment. They lack access to opportunity, to someone who listens, or to the tools to handle pressure and setbacks. We created this foundation to help close that gap.

Based in Atlanta, Georgia, with roots and relationships that reach beyond the United States, we create our own programs and support the people and organizations already doing this work well.

PURPOSE

To help young people discover their potential and become better members of society by investing in their education, their wellbeing, and the relationships that guide them.

VISION

A world where every young person, regardless of background, has the knowledge, emotional strength, and mentorship to build a meaningful life and give back to their community.

MISSION

The Soyah Foundation creates and supports programs, projects, and organizations that educate, support, and mentor young people, so they grow in mind, character, and purpose.

OUR CORE VALUES

What guides every decision we make

Education

Knowledge opens doors. We invest in learning that lasts a lifetime.

Compassion

We meet young people where they are, with empathy and respect.

Integrity

We act honestly, transparently, and responsibly in everything we do.

Mentorship

Guidance from someone who cares can change the direction of a life.

Wellbeing

A healthy mind is the foundation for growth and success.

Service

We raise young people who lift others and strengthen their communities.

OUR FOUNDERS

Business, psychology, and a shared belief

Adam Soyah

CO-FOUNDER

Entrepreneur and business mentor who built and scaled companies in the trades and has spent years teaching, lecturing, and mentoring the next generation of leaders.

Imene Soyah

CO-FOUNDER

PhD student in Psychology, bringing a research-informed understanding of human development, wellbeing, and what helps young people thrive.

Anette Soyah

CO-FOUNDER

Psychology student at the University of Georgia, bringing the perspective and voice of the young generation the foundation serves.

Share our belief in young people? Let's work together.

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